Referral programs have become a popular strategy for businesses in Dhaka seeking to acquire new customers and retain existing ones. These programs offer incentives to current customers for referring their friends and family to the business. When done right, referral programs can result in significant growth for a company. In the vibrant business community of Dhaka, there are many case studies that highlight the success of referral programs. Let’s take a closer look at two of these success stories.
In the food industry, one of the most successful referral programs in Dhaka is that of the popular restaurant, Handi Restaurant. The program offers discounts to customers who refer new diners to the restaurant. This not only incentivizes current customers to bring in new business, but also creates a positive word-of-mouth effect for the restaurant. As a result, Handi Restaurant has seen a significant increase in its customer base, leading to increased revenue and profits.
Another example of a successful referral program comes from the tech industry in Dhaka. The ride-sharing service, Pathao, has a referral program where both the referrer and the new user receive a discount on their next ride. This has resulted in a large number of new downloads for the app and has helped Pathao gain a strong foothold in the competitive market of ride-sharing services in Dhaka.
These are just two of the many success stories of referral programs in Dhaka. The key to their success lies in their ability to incentivize current customers and create a positive buzz around the business. As more and more businesses in Dhaka adopt referral programs, it is clear that this strategy is here to stay and will continue to play a significant role in the growth and success of businesses in the city.
